The company should strive to solve user problems quickly and conveniently in order to create positive emotions in its client in connection with the work done.
UI and UX designers create emotions. They strive to make users feel at ease, relaxed and free as they use a digital platform that solves all their questions.
As you can see, both UX and UI roles are extremely important. And while there are thousands of good products that only do one of these things well, imagine how much more successful those products could be if they were strong in both areas.